Giving the river a voice and an identity to honor its flow.
Context
Trinity River is a 10,000-acre public open space project in Dallas dedicated to bringing people from both sides of the river together. The goal is to cultivate connection: between community and environment, between recreation and restoration.
What I Did
Developed a primary logo and sub-region marks inspired by the flowing river and its living ecosystems (foliage, wildlife, birds, fish).
Created collateral and brand-awareness materials to promote environmental stewardship and zero-waste values.
Designed wayfinding and signage for a 26-mile corridor, ensuring clarity, identity, and continuity across environmental graphics.
The Outcome
The brand gives the Trinity River project an identity that reflects its movement, its diversity of life, and its role as a welcoming public realm. Together the logos, signage, and outreach pieces help unify the visitor experience and encourage sustainable engagement with the natural world.
