Strategy informs my work as a designer. I am dedicated to creating thoughtful experiences. I’ve brought that passion to hospitality, beauty, fashion, the arts, nonprofit, global corporate, and luxury brands. People trust me to bring alignment and elegance to every touchpoint, and to make room for the unexpected, the delightful.
My roots are in ballet. That discipline influences how I work. I think in rhythm, design in flow, and help brands move with grace, telling stories that breathe, land, and linger.
I partner with creative teams, leadership, and stakeholders to turn brand strategy into meaningful work that supports growth and purpose. Drawing has always been one of the ways I do that. Whether through quick sketches, storyboards, or visual frameworks, I use visual communication to clarify complex ideas, align people, and help projects move forward with confidence.
4 am, November 22nd, the morning of the unveiling of the JFK 50th Memorial in Dallas. The first time seeing my work in place. Touching the etched typography by moonlight: a moment I’ll always carry with me.
PROFESSIONAL EXPERIENCE —
Principal, Creative Director
EBR Graphic Design and Strategy
California and Texas | 2007–Present
Leads an independent brand strategy and creative direction practice serving hospitality, luxury, civic, nonprofit, healthcare, and consumer brands.
Partners with executive teams to translate business goals into brand strategy, customer experiences, identity systems, campaigns, and integrated brand experiences.
Directs multidisciplinary teams including designers, writers, photographers, developers, agencies, printers, and fabricators from strategy through implementation.
Recent hospitality and lifestyle work spans resorts, spa, F&B/wine, guest experience, and destination branding, including Indian Springs Calistoga, Bernardus Lodge & Spa, CordeValle Winery, and strategic brand development for Kaua’i State Parks.
Additional clients include Mercedes-Benz High-Power EV Charging, Disney, Nike, KPMG, DaVita, AAPI Equity Alliance/LA County Office of Violence Prevention, Perot Museum of Nature & Science, City of Dallas, Crow Collection of Asian Art, and Dallas Museum of Art.
IN-HOUSE ROLES —
Sr. Art Director (Contract)
Hilton
McLean, VA
Co-led creative development for the global Waldorf Astoria rebrand and rollout across an international luxury portfolio.
Developed scalable brand standards and templates for digital, presentation, and social media applications across the Waldorf Astoria portfolio.
Balanced worldwide consistency with property-level flexibility across an international luxury portfolio.
Collaborated with executive stakeholders and cross-functional creative teams to implement the global brand across markets.
Creative Director
Woodside Hotel Group
Menlo Park, CA
Directed creative strategy and brand expression for ten boutique luxury hotels, partnering with executive leadership and agency teams to evolve each property’s unique identity across brand, guest, and marketing experiences.
Led the rebrand of Woodside Hotel Group, developing a new visual identity informed by competitive research and close collaboration with executive leadership and specialty creative partners.
Developed portfolio-wide brand standards while preserving the distinct character of each hotel, restaurant, and spa.
Led RFP development, agency selection, creative direction, and executive presentations from concept through implementation.
Sr. Art Director (Contract)
Mary Kay
Dallas, TX
Contributed to a global brand identity initiative, translating the new visual system into cohesive print, digital, environmental, and event experiences.
Designed the first packaging system for Mary Kay China, partnering with global stakeholders and commissioning custom illustrations to create a distinctive expression for a new product line.
Extended the global brand identity across branded collateral, environmental graphics, and experiential touchpoints for one of the company’s premier global leadership conferences.
Art Director
Sephora
San Francisco, CA
Led creative development for seasonal campaigns and product launches, translating marketing strategy into integrated customer experiences.
Concepted integrated campaigns spanning retail, print, in-store,photography, and social content in partnership with cross-functional marketing teams.
Selected to lead strategic initiatives including Sephora’s first national hair campaign, the Disney × Minnie Mouse collaboration, one of the first PLAY! by Sephora subscription launches, and the Store of the Future environmental branding system.
Sr. Designer
Neiman Marcus
Dallas, TX
Designed national advertising campaigns, seasonal brand identities, retail communications, and luxury customer experiences across print and digital channels.
Developed campaign visuals, custom illustrations, and brand assets that reinforced Neiman Marcus’ distinctive voice and elevated the customer experience.
Partnered with photographers, copywriters, and cross-functional creative teams to deliver cohesive storytelling across seasonal campaigns
Manager of Graphic Design (promoted from Senior Designer)
Wisteria
Dallas, TX
Led creative direction across catalogs, ecommerce, email marketing, website experiences, and environmental graphics for a design-driven home furnishings retailer.
Partnered with merchandising and marketing teams to evolve Wisteria’s lifestyle brand through customer-focused storytelling and visual merchandising.
Directed creative development across multiple customer touchpoints, helping establish a cohesive brand experience in print and digital.
SELECTED BRAND & STRATEGY PROJECTS —
City of Dallas
Directly commissioned to design the permanent JFK 50th Commemorative Piece at Dealey Plaza, creating a
typographic memorial unveiled on the 50th anniversary of President Kennedy’s assassination and featured in worldwide media coverage.
For the Trinity River Corridor, led visual identity, brand guidelines, and wayfinding for one of Dallas' largest civic placemaking initiatives.
Flamingo Estate
Developed a strategic brand framework through cultural research, audience insights, and brand architecture to guide future product strategy.
Kaua‘i State Parks
Created a strategic brand platform and visitor experience strategy rooted in cultural stewardship, place-based identity, and community engagement.
Crow Museum of Asian Art, Perot Museum of Nature & Science, Dallas Symphony Orchestra, and Dallas Museum of Art
Developed identity systems, campaigns, publications, and environmental graphics during pivotal moments in each organization’s history.
EDUCATION —
ArtCenter College of Design
Master of Design (MDes) in Brand Design and Strategy
Focused on cultural research, brand strategy, design systems, business strategy and AI-assisted creative practice.
Yale University
Graduate-level summer program with Paul Rand, Armin Hofmann, and Wolfgang Weingart.
Rhode Island School of Design
Bachelor of Fine Arts in Graphic Design and Bachelor of Graphic Design
RECOGNITION —
Selected work has been recognized by GlobalShop, the American Society of Landscape Architects, Print Magazine, the Texas Association of Museums, and the Dallas Society of Visual Communications.
DIGITAL TOOLS —