I lead by bringing people together around a shared vision. Throughout my career, I’ve worked across in-house teams, independent consultants, and agency partners, guiding projects from strategy through execution while maintaining close relationships with clients and stakeholders. Whether mentoring a designer, directing a photographer, collaborating with a writer, or partnering with developers and fabricators, I believe the best work comes from aligning talented people around a common purpose.

Preparing for my TED-style talk in Creative Leadership at ArtCenter College of Design, April 2025, where I invited the audience to pause, breathe, and consider how empathy shapes the way we lead.

Leading Creative Teams

My experience has taught me that creative leadership is the ability to establish a vision, build trust, provide thoughtful direction, and help people do their best work. I’ve led small in-house teams while also directing multidisciplinary partners across branding, photography, web, environmental design, production, illustration, and digital experiences, ensuring every touchpoint reflects the strategy and the integrity of the brand.

Staying Connected

I enjoy staying close to the work. From early strategy sessions through launch, I remain engaged with creative teams and stakeholders alike, helping ideas evolve thoughtfully while keeping projects aligned with their original vision. That continuity allows me to make informed creative decisions, build lasting partnerships, and deliver cohesive, enduring work.