Context
Indian Springs Calistoga is a family-owned resort in Napa Valley, known for its historic mineral waters, expansive grounds, and deeply rooted sense of place. The property blends architectural eras, from its 1910 Olympic-sized mineral pool to thoughtful contemporary expansions. As the resort continues to grow, it needs a unified brand system that could evolve alongside it while staying true to its identity and values.
Preserving Indian Springs Calistoga through thoughtful design
What I have done
Strategic Creative Direction
Brand Guidelines Management
Cross-Functional Collaboration
Brand Identity Refinement
Website Enhancements and Microsites
Brand Stewardship for New Initiatives
Signage and Wayfinding Systems
Print and Digital Collateral
The Results
As Indian Springs’ longtime creative partner, my work continues to shape how Indian Springs communicates its story and welcomes its guests. The brand remains grounded in history while expanding with intention, reflecting the values of creativity, family, and care through every visual and experiential touchpoint.
