Where beauty meets storytelling at Sephora

Context

Sephora is a global beauty retailer known for its bold visuals, fast-paced launches, and trend-setting presence in both retail and editorial spaces. As the company expanded its product offerings and store experience, the need for cohesive, campaign-driven storytelling across all touchpoints was essential.

What I Did

As an in-house Art Director, I helped lead seasonal campaigns from concept to execution, aligning storytelling with Sephora’s marketing goals and product priorities. I collaborated with product buyers and internal teams to shape campaign narratives, direct photo shoots, and translate brand vision into compelling retail and editorial design.

Campaign Concepting and Art Direction
Storyboard and Deck Development
Cross-departmental Creative Collaboration
Photoshoot Planning and Oversight
In-Store Display and Window Design
National Print Advertising
Graphic Design Lead for Global Wayfinding initiative

The Outcome

I helped bring Sephora’s seasonal and launch campaigns to life through immersive visual storytelling and art direction. From in-store environments to high-impact national ads, my work contributed to a unified brand experience that inspired discovery, supported product visibility, and elevated the Sephora retail experience globally.